The White Card — a brand of small objects for home rituals and the slow attention they ask for

The White Card makes things you light, hold and set on the table when the day needs a pause. We shaped the language of the cards that come with each candle — what a card says, how it sounds, how it sits on the paper — and built the Instagram mockups with the narrative of the stories behind them.

The visuals — we shot the brand’s photo and video content: on linen, in daylight, with the objects allowed to be still. We helped shape the visual language of its tarot white cards that turns an ordinary evening into a small ceremony, and wrote and designed a book of explications for rituals.

Delivered more: Instagram @thewhitecard